Mar 8, 20165 min read

Marketing Day: Pinterest ad updates, TD Bank CMO interview & a programmatic ad survey

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What different consumer groups really want from local business websites Mar 8, 2016 by Myles Anderson Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!
Is your team OBSESSED with social media marketing? Register for SocialPro and score deep discounts for your entire team. Mar 8, 2016 by Marketing Land Give your marketing team the tools and insights they need to accelerate paid, earned and owned social media marketing skills by sending them to Marketing Land’s SocialPro conference.
Meet the MarTech Speakers: Sheldon Monteiro Mar 8, 2016 by Marketing Land Driving Transformation at the Intersection of Marketing and Technology
Search, social and content: Reaching digital marketing maturity Mar 8, 2016 by Jim Yu Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns.
The marketing genius of Louis C.K. Mar 8, 2016 by Patrick Armitage Columnist Patrick Armitage believes Louis C.K. is a great marketer not just because the comic violates every rule in email marketing, but because he knows exactly what his audience needs.
Pinterest lets brands target ads to people in their customer databases Mar 8, 2016 by Tim Peterson Pinterest is expanding its ad-targeting options as it opens up to all small- and medium-sized business advertisers in the US.
SMX West 2016 recap: A deep dive into beacons and how marketers can use them Mar 8, 2016 by Christi Olson How can you get the most out of beacons? Columnist Christi Olson was on hand at SMX West to bring you insights from industry veterans who spoke about the strengths and limitations of the technology.
TD Bank’s CMO says, “There are no mulligans in marketing.” Mar 8, 2016 by Amy Gesenhues Get To Know: TD Bank Executive Vice President and CMO Patrick McLean
You don’t have to be a liar to be a great marketer Mar 8, 2016 by David Rodnitzky Some marketers are better at lying than others. But columnist David Rodnitzky believes truly successful marketers are honest about their intentions and provide value to potential customers.
Report: Simple changes in call handling can drive $100 million more in phone sales Mar 8, 2016 by Greg Sterling Even just being friendlier in answering a call can drive materially more conversions, says Marchex analysis.
Amplitude’s new Compass points to behaviors exhibited by returning users Mar 8, 2016 by Barry Levine The San Francisco-based web/app analytics firm says this new product is the first of its kind on the open market, matching various enterprises’ in-house tools.
ANA/Forrester survey: Most marketers buy ads programmatically, in spite of worries about fraud and transparency Mar 7, 2016 by Barry Levine Seventy-nine percent made programmatic buys in the last year, more than twice the rate from a similar report two years ago.
In 2 weeks, the marketing and technology worlds collide — Don’t miss it! Mar 7, 2016 by Marketing Land In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference.