Marketing Day: Omni-channel marketing, February’s top 10 YouTube ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. The importance of SEO in omni-channel marketing, part 2 Mar 11, 2016 by Trond Lyngbø Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.

2. The terrifying connection between malware, Google Search Console and AdWords Mar 11, 2016 by Glenn Gabe In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations.

3. [VIDEO] Marketing Land Live #4: Goodbye PageRank, Snapchat revoked our geofilter & more Mar 11, 2016 by Matt McGee If you missed our fourth episode, watch the video replay below featuring Ginny Marvin, Tim Peterson, Danny Sullivan and yours truly.

4. 8 simple tweaks to make your OK product shine online Mar 11, 2016 by John Lincoln How do you make a mediocre product take off online? Columnist John Lincoln offers some tips and tricks to increase demand and make a ho-hum product stand out.

5. Top 10 YouTube ads in February: Super Bowl brands dominate & Hyundai leads the pack Mar 11, 2016 by Amy Gesenhues YouTube’s February leaderboard was comprised entirely of Super Bowl ads, with Hyundai’s three spots earning a total 52 million views.

6. Lessons from the sports world: How all marketers can drive “fanatic” brand engagement Mar 11, 2016 by Sanjay Dholakia As the sports world shifts rapidly toward digital, columnist Sanjay Dholakia discusses what it can teach other industries about marketing.

7. What it takes to become a YouTube star: time Mar 11, 2016 by Tim Peterson According to Grapevine’s survey of 1,861 YouTube creators, those with at least five years of experience average 42,000 subscribers, and only 2% notched more than 100,000.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Want to speak at SMX Advanced? Here’s how.

2. How to amplify your already spectacular SEO to be super-crazy successful

3. The ins and outs of an SEO audit

4. How to get a bird’s-eye view of the Google SERPs

5. Search in Pics: Google Dance with Matt Cutts, Google’s ice rink & Zootopia

6. Google to bloggers: Disclose & nofollow links when reviewing gifted products

Online Marketing News From Around The Web:

Analytics

1. 10 mobile metrics to measure engagement, www.mobilecommercedaily.com

2. 5 Steps to Winning KPI’s, www.martechadvisor.com

3. This Startup Claims to Have Cracked the Code on Measuring Branded Snapchat Photos and Video, www.adweek.com

Blogs & Blogging

1. How to Create a Business Blog When You Don’t Have a Team, www.problogger.net

2. WordPress 4.5 Improves Comment Moderation Screens, wptavern.com

Business Issues

1. Google Music Lab: Interactive Toys That Visualize The Science Of Sound, www.fastcodesign.com

2. Q1 2016 Progress Report On Our Product Prioritization, yahoo.tumblr.com

3. SnapGlass? HoloChat? Snapchat is secretly hiring wearable technology experts, www.cnet.com

Content Marketing

1. 3 Surprising Steps to Help You Think Outside the Content Marketing Box, www.copyblogger.com

2. 8 Content Marketing Mistakes I Made in My First Year as a Marketer, www.thesaleslion.com

3. Building a Brand Newsroom: Creating Content and Measuring ROI, www.newswhip.com

4. Content Marketer of the Year Shares How to Find Hidden Content, contentmarketinginstitute.com

5. Debunking the Myth of Long Form Content, www.searchenginejournal.com

Conversion Optimization

1. A/B Testing Is An Ongoing Process For Deal-Finder App Retale, adexchanger.com

2. Landing page destinations: how to make them work, 3qdigital.com

3. The Best Way to Write About Your Brand to Boost Conversions, www.convinceandconvert.com

4. The Ultimate Guide To Increasing Webinar Signups, blog.crazyegg.com

Copywriting, Design & Usability

1. Why Modern Copywriters Must Be Fluent In Analytics, thefuturebuzz.com

Domaining

1. How many New Domain Extensions Are Left to be Launched?, www.thedomains.com

2. New Class of Domain Names Provides Alternatives to .Com, smallbiztrends.com

E-Commerce

1. Ask Amazon Alexa to pay your bills, with new Capital One app, siliconangle.com

2. Barnes & Noble’s chief digital officer is “meh” on the threat of Amazon, qz.com

3. How Amazon is secretly building its superfast delivery empire, qz.com

4. How Amazon’s Echo Is Turning Up the Volume, www.wsj.com

5. How much did Amazon’s outage cost the online giant?, www.internetretailer.com

6. More online shoppers read reviews before buying, www.internetretailer.com

Email Marketing

1. HTML & CSS: Email Coding Concepts, www.verticalresponse.com

General Internet Marketing

1. 10 Ways to Improve Your Digital Experience Strategy, www.cmswire.com

2. Decoding Digital Marketing Jargon, www.adweek.com

3. To Be a Loved Brand, www.bruceclay.com

Internet Marketing Industry

1. Drawbridge Platform Agreement Furthers M&C Saatchi Mobile’s Continued Focus On Cross-Device Tech, www.webwire.com

2. Signal Launches Australia’s First Independent People-Based Advertising Solution, www.signal.co

MarTech

1. How Marketing Technology’s Role Evolved at Dun & Bradstreet, www.emarketer.com

2. Why You Need Technology to Find the Right Creative Talent, contently.com

Mobile/Local Marketing

1. Wikipedia’s new iOS app focuses on discovery, personalization, techcrunch.com

2. How to effectively take advantage of carousel advertising, www.mobilemarketer.com

3. Surfacing information is the future of mobile personalization, says Google, digiday.com

4. What Brands Get Wrong About Local Marketing Strategy, www.convinceandconvert.com

Reputation Management

1. The 10 Companies With the Best Reputations [Infographic], www.marketingprofs.com

Social Media

1. Good Creative on Instagram, blog.business.instagram.com

2. How to Maximize Your Content’s Reach on Social Media, www.marketingprofs.com

3. Social Should Be Subtle: Ways You’re Misusing Trending Topics, www.adweek.com

4. Twitter Storms Can Help Gauge Damage of Real Storms and Disasters, Study Says, www.wsj.com

5. Why You Need to Add Snapchat to Your Marketing Arsenal, www.adweek.com

Video

1. 7 Tips for a Successful Snapchat Video Marketing Campaign, www.reelseo.com

2. 7 Video Marketing & Social Media Tips To Steal From TV News Reporting, librisblog.photoshelter.com

3. Are You Sick of Notifications for Facebook Live Videos?, www.adweek.com

4. Facebook 360-Degree Videos Come to Oculus VR, www.adweek.com

5. How Gary Vaynerchuk Turned a Video Series Into a Popular Book, www.socialmediaexaminer.com

6. OpenSlate Tackles TV Targeting Gaps On YouTube, adexchanger.com