Yet it is rarely followed. We almost always present data. Actually we don't present data, we send out reports. With data. Lots of it....

At that moment I think my reaction was something like "meh!". Of course Craig was right. Search Engine Marketing (Organic + PPC)...

1] Turns out the readers of Occam's Razor are exceptionally gifted, they understand the challenges of web data 2] They are deeply...

Generations of Analysts, Data "People", Decision Makers have grown up with the principle of GIGO. Garbage in, garbage out. It made a lot...

question on Twitter: Inspire me: If there is one web analytics question you want answered what would it be? What's your juiciest /...

Guess what? It's true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because...

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Surveys and...

This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into...

Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made...

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter...

My first foray, all those years ago, into a "big boy" web analytics tool was using ClickTracks (after having dabbled in build your own...

Perhaps it is that you'll maximize the value you get out of your web analytics implementation (or should I say from your implemented web...

The real world. "Offline" to you and me. :) We tend to often overlook the pesky offline real world. Sooooo booorrring ! (Say that with a...

If you have nothing and you are starting out then sure have a few different ones, stress test them, pick the one you love (just like in...

[Update: The team at Google has released a powerful new upgrade to its advanced segmentation feature, you can read about how to use it...

It seems to mean everything and anything. [Reminds me of "engagement"! :] I have personally struggled with internalizing what innovation...

That's my good friend John Marshall starting yet another 'lets go out and change the world' conversation with me. : ) He is also...

It has been an incredible eight months since I wrote about my book Web Analytics: An Hour A Day, clearly I am not doing enough SSP...

We have learned how to use Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. We...

In my conversations it is embarrassingly common to find a lot of FUD and confusion and lack of understanding (or appreciation of!)...