This has been the year of the social network, marked with the arrival of both major and minor players (Google+, UnThink), and the...

This has been the year of the social network, marked with the arrival of both major and minor players (Google+, UnThink), and the...

According to the document: The rules in this area are essentially designed to protect the privacy of internet users – even where the...

According to the document: The rules in this area are essentially designed to protect the privacy of internet users – even where the...

Masters of Marketing annual conference in Phoenix held by the Association of National Advertisers. For three days, 1700+ manager,...

Masters of Marketing annual conference in Phoenix held by the Association of National Advertisers. For three days, 1700+ manager,...

announced a new initiative to improve its social reporting capabilities: Social Data Hub. It’s not (yet) a set of reports but rather a...

announced a new initiative to improve its social reporting capabilities: Social Data Hub. It’s not (yet) a set of reports but rather a...

I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" to show up on your...

My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Suggestions...

Things we know and expect to see in the data, we look to see if they are there. "Oh look Google is still our Number 1 referrer and we are...

I have said: All data in aggregate is "crap". Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation:...

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip:...

A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure...

Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to...

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. But they do represent the Vendor's best...

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New...

It is almost never tools. Not any more. Surprisingly it is often not their will to use data, that is there in many cases. Sometimes it is...

"You know what… web analytics tools like Site Catalyst, Yahoo! Web Analytics, WebTrends, and yes even Google Analytics, are mostly...

Online Measurement and Strategy Report. Many Analyst "reports" tend to push a company / vendor / consultant agenda, refreshingly the...