Marketing Metrics & Monetization Tactics For The Application Age
Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of...
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Marketing Metrics & Monetization Tactics For The Application Age
Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of...
Google Analytics For The Enterprise: Perception & Reality
Google Analytics Enterprise Market Stats In a recent presentation entitled Mythbusting Google Analytics (link to video), Stephane Hamel...
Google Analytics For The Enterprise: Perception & Reality
Google Analytics Enterprise Market Stats In a recent presentation entitled Mythbusting Google Analytics (link to video), Stephane Hamel...
Capture Mobile-Driven Actions For Targeted Ad Results
As mobile adoption continues to skyrocket and consumers rely more heavily on smartphones and tablets to research and immediately act on...
Capture Mobile-Driven Actions For Targeted Ad Results
As mobile adoption continues to skyrocket and consumers rely more heavily on smartphones and tablets to research and immediately act on...
Set A Higher Performance Standard: Expect To Engage Your Audience
More than ever before, the online advertising industry is rife with discussion around optimization metrics. Traditionally, clicks,...
Set A Higher Performance Standard: Expect To Engage Your Audience
More than ever before, the online advertising industry is rife with discussion around optimization metrics. Traditionally, clicks,...
Infographic: Most Popular Conversion Tests
Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to...
Infographic: Most Popular Conversion Tests
Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to...
Tracking Social Links On Google+: How Do You Do it?
Here at Marketing Land we are a big fan of tracking links. We have a specific UTM codes we use across all of our marketing channels, and...
Tracking Social Links On Google+: How Do You Do it?
Here at Marketing Land we are a big fan of tracking links. We have a specific UTM codes we use across all of our marketing channels, and...
Is The Next Frontier In Social Media Your TV?
Last year, that question was a locational where: a Super Bowl party, at home on the sofa or a local watering hole being the expected...
Is The Next Frontier In Social Media Your TV?
Last year, that question was a locational where: a Super Bowl party, at home on the sofa or a local watering hole being the expected...
Google’s Urchin Is Closing – Why & What To Do Next
announced that Urchin Software will no long be sold by the company. Urchin is the software company that was originally acquired by Google...
Google’s Urchin Is Closing – Why & What To Do Next
announced that Urchin Software will no long be sold by the company. Urchin is the software company that was originally acquired by Google...
Measuring The Value And Success Of Targeted Social Media Marketing Campaigns
Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform...
Measuring The Value And Success Of Targeted Social Media Marketing Campaigns
Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform...
Windows Phone Now Recognized By Google Analytics
Welcome to the big leagues, Windows Phone. You’re now being recognized as an operating system by Google Analytics, rather than being...
Windows Phone Now Recognized By Google Analytics
Welcome to the big leagues, Windows Phone. You’re now being recognized as an operating system by Google Analytics, rather than being...
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