WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics with its own info on site performance.
Called Content Performance, it is designed to provide greater insights into how well content is doing. Unlike Google Analytics, it measures categories, authors, posts and tags, so that site managers can better determine such as things as which posts drive the most traffic and engagement, which topics are most popular or which authors perform the best in terms of user time on page.
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