SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to...
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SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to...
IAB Europe releases new GDPR consent framework for comment
IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the...
IAB Europe releases new GDPR consent framework for comment
IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in...
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
“We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and deliver even more...
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
“We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and deliver even more...
Personalizing UX: Why Zillow Group moved beyond AB testing
Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a...
Personalizing UX: Why Zillow Group moved beyond AB testing
Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a...
Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are hig
Pinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under...
Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are hig
Pinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under...
MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at...
MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at...
AdStage launches Google Sheets add-on for cross-channel campaign data
Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for...
AdStage launches Google Sheets add-on for cross-channel campaign data
Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for...
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
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