WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
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How National Public Radio reinvented itself for an on-demand audience
Meg Goldthwaite, Chief Marketing Officer at National Public Radio, took the stage at MarTech in San Jose on April 4 and offered a lively...
Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with infl
Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he...
Developers love Agile, but is it right for content marketing?
Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams,...
WordPress 5.1 released with Site Health feature, developer tools, more
Used by more than 60 million websites, including more than 30 percent of the top 10 million websites, WordPress is the most popular...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
RE/MAX rolls out new DIY video capability for agents
RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is...
WordPress, Google team on new CMS and monetization for local news publishers
This morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced...
Here’s why you should get into the ABM game
That’s how I’m starting to feel about ABM. It’s less about succeeding out of the gate and more about just doing it — and how our every...
IAB Tech Lab rolls out podcast measurement compliance certification program
The Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...
WordPress to release 5.0, with its Gutenberg editor, this week
WordPress founder Matt Mullenweg announced on Monday that the latest version of the WordPress platform — 5.0, which features the...
How marketers can produce content that keeps up with the pace of personalization
According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer...
Skyword merges with TrackMaven to create a content marketing platform with more insights
Content marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will...
Content manager checklist: 10 things to do before you hit publish
With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid...
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
The rise of voice technologies means new opportunities for podcasting
We covered the state of podcasting back in November, but with all this news about voice, I checked in with some new companies that are...
Personalization & machine learning in 2018: From comms to content
Personalization has been an agenda item for marketers for years, but it’s not easy to achieve. Sure, you can build personas and create...
Here’s how Marketo sees its new ContentAI
The Marketo logo How does Marketo’s recently released ContentAI differ from its previous content recommendation? Group VP Matt Zilli told...
Artificial intelligence is changing the rules of account identification
Account-Based Marketing (ABM). Just when it seemed like marketers were getting the hang of ABM, advancements in technology are flipping...
Smartling now offers predictive score on translation quality
Marketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for...
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