If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its paid search listings, showing up to four ads above desktop search results, and simultaneously removing the ads on the right-hand side. Read on to learn what it’s going to mean to your PPC and SEO campaigns.
Google has been testing four ads above the organic results for years, though only for a small subset of searches. Now, a greater number of searches — specifically “highly commercial queries” — are likely to serve four ads.
The impact of seeing four ads above the search results is yet to be seen. As I see it, there are positives and negatives in this move.
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