Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got...

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...

Google updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...

A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a...

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...

Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the...

In the last 20 years, Google’s search engine has changed a lot. If we take a look at technology and web development as a whole, we can...

At the Sixth International Conference on Learning Representations, Jannis Bulian and Neil Houlsby, researchers at Google AI, presented a...

It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear,...

Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position...

In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not...

Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul...

On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites...

Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on...

Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm...

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...

When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...

The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...