Fahad HJul 30, 20199 min readIs your martech leadership failing on SEO? ProbablySorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got...
Fahad HJun 3, 20193 min readThe North Face gets a thumbs down from SEO community after manipulating Google image search resultsLast week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...
Fahad HOct 24, 20182 min readGoogle lets users delete search data & control ad settings from Google Search pageGoogle updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...
Fahad HSep 19, 20185 min read5 ways to leverage real third-party purchase intentA combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a...
Fahad HJun 15, 20181 min readGoogle updates ‘Ad Settings’ to allow users to turn off targeting signalsGoogle has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...
Fahad HJun 14, 20182 min readReducing the time it takes to write meta descriptions for large websitesSometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the...
Fahad HJun 12, 20181 min readPriorities for diagnosing JavaScript-powered websitesIn the last 20 years, Google’s search engine has changed a lot. If we take a look at technology and web development as a whole, we can...
Fahad HJun 5, 20182 min readWhat do Google and a toddler have in common? Both need to learn good listening skills.At the Sixth International Conference on Learning Representations, Jannis Bulian and Neil Houlsby, researchers at Google AI, presented a...
Fahad HJun 5, 20182 min readMobile SERP survival: Technical SEO checklistIt’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear,...
Fahad HMay 31, 20182 min readHow to forecast the revenue opportunity for the coveted ‘position 0’Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position...
Fahad HMay 31, 20182 min readHow to create catchy, effective subject lines for link outreachIn the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not...
Fahad HMay 29, 20182 min readAsk the #SMXperts: Going All-In On AMPSearch Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul...
Fahad HMay 24, 20181 min readHow much is too much? Faceted navigation and SEOOn e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites...
Fahad HMay 18, 20181 min readBetter Business Bureau reviews are complex. Here’s what you need to knowUnlike many review sites, including Google, they take the validity of reviews seriously. I do extensive manual monitoring of the data on...
Fahad HMay 11, 20182 min readAsk the SMXperts: The latest in advanced technical SEOSearch Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm...
Fahad HMay 2, 20182 min readLet’s face it — clickbait works. Here’s how to use it to your advantageNo two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
Fahad HMay 1, 20181 min readHooray! Google My Business descriptions are backGoogle My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...
Fahad HMay 1, 20181 min readIs responsive web design enough? (Hint: No)As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...
Fahad HApr 25, 20181 min readWhy do we overcomplicate link building?When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...
Fahad HApr 19, 20181 min readVoice agents and interfaces will require many new marketing strategiesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...
