Is your martech leadership failing on SEO? Probably
Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got...
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The North Face gets a thumbs down from SEO community after manipulating Google image search results
Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...
Google lets users delete search data & control ad settings from Google Search page
Google updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...
5 ways to leverage real third-party purchase intent
A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...
Reducing the time it takes to write meta descriptions for large websites
Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the...
Priorities for diagnosing JavaScript-powered websites
In the last 20 years, Google’s search engine has changed a lot. If we take a look at technology and web development as a whole, we can...
What do Google and a toddler have in common? Both need to learn good listening skills.
At the Sixth International Conference on Learning Representations, Jannis Bulian and Neil Houlsby, researchers at Google AI, presented a...
Mobile SERP survival: Technical SEO checklist
It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear,...
How to forecast the revenue opportunity for the coveted ‘position 0’
Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position...
How to create catchy, effective subject lines for link outreach
In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not...
Ask the #SMXperts: Going All-In On AMP
Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul...
How much is too much? Faceted navigation and SEO
On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites...
Better Business Bureau reviews are complex. Here’s what you need to know
Unlike many review sites, including Google, they take the validity of reviews seriously. I do extensive manual monitoring of the data on...
Ask the SMXperts: The latest in advanced technical SEO
Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm...
Let’s face it — clickbait works. Here’s how to use it to your advantage
No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
Hooray! Google My Business descriptions are back
Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...
Is responsive web design enough? (Hint: No)
As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...
Why do we overcomplicate link building?
When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...
Voice agents and interfaces will require many new marketing strategies
The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...
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