YouTube has reached a settlement with the Federal Trade Commission and New York attorney general for allegedly violating the Children’s...

Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...

Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us...

Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...

Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....

Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad...

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...

In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global...

SAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San...

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...

A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly...

After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...

Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...

Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions,...

New responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA)...

Cupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...