Fahad HSep 4, 20193 min readYouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s contenYouTube has reached a settlement with the Federal Trade Commission and New York attorney general for allegedly violating the Children’s...
Fahad HAug 28, 20192 min readGoogle moves to simplify, standardize content policies for publishersGoogle is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Fahad HAug 28, 20196 min readAI for small business is no longer an option. It’s a necessity.Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us...
Fahad HAug 21, 20192 min readGoogle AdSense, AdMob rolling out system updates for preventing ad spend on invalid trafficGoogle is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It...
Fahad HJul 31, 20193 min readGoogle App campaigns expand to Discover feeds, AdMob testing ads on app loading screensMobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...
Fahad HJul 18, 20191 min readParallel tracking for Google display ads: Mandatory as of July 31Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Fahad HJun 17, 20192 min readAlmost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firmGoogle, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad...
Fahad HMay 21, 20197 min readHow to check why PPC performance changedThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Fahad HMay 14, 20193 min readGoogle bringing new Shopping experience with personalization, local and better checkout to U.S. nextIn late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global...
Fahad HMay 14, 20194 min readGoogle announces new ‘discovery’ ad formats, revamped Shopping experience, native placemSAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San...
Fahad HMay 13, 20192 min readGoogle’s new Bumper Machine whips up 6-second bumper ads from longer videosGoogle has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...
Fahad HMay 8, 20192 min readGoogle App campaigns to get YouTube inventory, tROAS biddingA new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly...
Fahad HApr 29, 20191 min readParallel tracking goes live for Google Ads display campaigns May 1After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Fahad HMar 28, 20192 min readGoogle, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firmWith Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...
Fahad HMar 14, 20192 min readGoogle took down 2.3 billion bad ads, 1 million ad accounts in 2018Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...
Fahad HMar 14, 20191 min readGoogle launching Policy manager in Google AdsGoogle Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions,...
Fahad HFeb 22, 20191 min readVideo comes to Google responsive display adsNew responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA)...
Fahad HFeb 13, 20192 min readCupboard aims to make Google Universal App Campaigns more effective, now out of betaCupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...
Fahad HFeb 5, 20193 min readGoogle: Still ‘early days’ for performance advertising on YouTubeDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...
Fahad HFeb 5, 20196 min readHow to keep PPC accounts healthy when using automationMachine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
