Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got...

We are excited to announce this year’s list of finalists for the 2019 Search Engine Land Awards. We received hundreds of submissions, and...

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction,...

Amazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What...

SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to...

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise...

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the...

On Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for...

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now...

With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying...

CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others...

Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your...

Aivon’s depiction of how its new token-based community will work Metadata is the Achilles heel of video. These shorthand textual...

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...

programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article, but for now, it’s important...

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience...

This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth...

SMX Advanced attendees were treated to a rock-star lineup of paid social media marketers. Our presenters spoke to the crowd about how we...

Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting...