WFA to brands: Go beyond GDPR for online data transparency

The World Federation of Advertisers (WFA) has issued a

manifesto calling for brands to put their customers first when processing data.

The global group issued its plea today, a little over a month before the compliance deadline for the General Data Protection Regulation (GDPR), a sweeping set of rules that govern how entities handle European citizens’ data.

[Read the full article on MarTech Today.]