A year ago, Brave’s Chief Policy Officer Dr. Johnny Ryan filed a complaint against Google before the Irish Data Protection Commission...

The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have...

“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience...

“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...

Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation,...

Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user...

Most internet users understand the free content they consume is supported by data-driven advertising. Most people would prefer not to pay...

There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but...

In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer...

It’s widely accepted by marketers that consumers want increasingly personalized digital experiences. And while there’s considerable...

Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed,...

The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...

The U.S. Federal Trade Commission (FTC) has been busy lately. The agency followed up its recent $5 billion Facebook fine with two new...

Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver...

The past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR — and with CCPA going into...

Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for...

Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data...

Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital...

Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal...

As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming...