Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they...
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Spotify for Podcasters provides data on demographics, listening habits
Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The...
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...
Your quick-start guide to podcast advertising
Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend tran
Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
New Nielsen service offers podcast audience insights for advertising
Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre...
Google announces changes to environment, position targeting settings in DV360
In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabiliti
Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
MoPub gives publishers impression-level revenue data, links with attribution platforms
MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has...
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital...
Google shares details on how first price auctions in Google Ad Manager will work
In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...
Video ad spend soaring in 2019, favoring original content, programmatic buys
Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, up from...
Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt
Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...
Tappx offers free hosting for app developers’ app-ads.txt files
Tappx has launched a new solution for mobile app developers who don’t have a website to host app-ads.txt files. The company has set up a...
Mobile app ad fraud scheme stuffed banner ads with multiple video players
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...
Google Ad Manager adopting first price auctions for programmatic display, video
Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a first...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Walmart wants your ad business
Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and...
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