Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they...

Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The...

CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...

Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...

Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention...

Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...

Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre...

In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...

Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...

MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has...

In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital...

In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...

Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, up from...

Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include...

IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...

Tappx has launched a new solution for mobile app developers who don’t have a website to host app-ads.txt files. The company has set up a...

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...

Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a first...

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK.  The company says the new SDK has been...

Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and...