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Using mobile location data to improve bank marketing results: A how-to guide


Increasingly, organizations of all sizes are turning to

the power of location data to drive business decisions and outcomes that create better user experiences and financial results.

In fact, according to a recent report published by location intelligence provider CARTO, nearly all medium-sized and large organizations with over 500 employees (94 percent) leverage location data from mobile and IoT devices, and 66 percent believe location intelligence is very or extremely important to their organizations’ success today.

Perhaps even more telling is that the dependence on this critical data set is expected to accelerate even further, with 85 percent of respondents saying it will be very or extremely important to their organization just three years from now.

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