It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a cinch,...

Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation,...

Salesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of...

MarTech Minute briefs always appear first in our daily Martech Today newsletter throughout the week. Click here to subscribe. The...

SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...

CRM provider SugarCRM has announced an extensive list of new capabilities for customer support agents with the release of Sugar Serve....

Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation...

Imagine a world where you can easily manage containerized applications across multiple environments. This is the world of Kubernetes, and...

Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud...

For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers...

Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver...

Users of HubSpot’s free CRM tools will now be able to send targeted emails and manage social ad spending, according to an announcement...

As an agency, you’re faced with the chaos of multiple clients, quick turnaround times and changing priorities. The practice of Kanban can...

Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital...

Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...

Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that...

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The...

What would you do if you found yourself locked out of your own business website by criminals? That’s exactly what happens to...

Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a...

For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that broadcasters and...