Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire...
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The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
Martech is marketing
For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers...
HubSpot’s free users get a premium upgrade
Users of HubSpot’s free CRM tools will now be able to send targeted emails and manage social ad spending, according to an announcement...
GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads
GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce...
Hootsuite integrates Yext Reviews into its dashboard
Yext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable...
IAB releases Augmented Reality for Marketing playbook
Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative...
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
On Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new...
Here’s how to stand out in a crowded streaming service market
You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who...
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...
The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages
Wifi-marketing can be an effective practice for brands with physical locations, and it might be getting smarter. Bespoke, a Japanese...
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all
Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of...
What martech challenges are keeping you up at night?
Ask a digital marketer what their biggest challenges are tied to marketing technology, and it may change given the time of day (or your...
WW employs Alexa, Google Home to help customers stick with their diet plans
Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed...
Persado shares word-choice lessons from its AI-authoring platform
New York City-based Persado, which claims up to 30x return on investment from marketing messages written by its AI-powered Message...
SurveyMonkey buys Usabilla
Cloud-based survey provider SurveyMonkey is boosting its enterprise suite of voice-of-customer feedback services, with its announcement...
MarTech Today research: Guide to picking an identity resolution platform
With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars,...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise....
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