Programmatic buying and mobile display are the trends driving the most change in the Display Advertising ecosystem these days, developments that fueled the popularity of the following contributed columns.
In Marketing Land’s virtual pages in 2014, our expert columnists offered information and advice on everything from new ad formats to tag management to hyperlocal targeting, all to help marketers get a handle on the changing environment.
Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know by Peter Minnium. Published on 5/14/14. 2.7K social shares across all platforms.
The Definitive Guide To The Digital Display Ad Ecosystem by Peter Minnium. Published on 10/29/14. 1.8K social shares across all platforms.
WTF Is Tag Management? Do You Really Know, Or Just Think You Do? by Dax Hamman. Published on 2/28/14. 368 social shares across all platforms.
How Hyperlocal Mobile Advertising Changes Everything by Ratko Vidakovic. Published on 10/18/14. 912 social shares across all platforms.
The Sale After The Sale: The New Reality Of Selling Display Ads by James Moore. Published on 3/5/14. 264 social shares across all platforms.
WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do? by Dax Hamman. Published on 1/31/14. 428 social shares across all platforms.
Why Every Marketer Should Leverage Retargeting by Ratko Vidakovic. Published on 10/13/14. 2.2K social shares across all platforms.
Get With The Programmatic: A Primer On Programmatic Advertising by Or Shani. Published on 8/22/14. 596 social shares across all platforms.
The State Of Digital Marketing In 2015 by James Green. Published on 12/1/14. 1.8K social shares across all platforms.
8 Reasons Why Digital Advertising Works For Brands by Peter Minnium. Published on 11/26/14. 1.2K social shares across all platforms.
Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.
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