Not only is artificial intelligence (
AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to hyper-personalization, the potential marketing implications for AI are exciting to discuss.
But many marketers may be in the dark about how they can leverage AI in a practical sense today, and vendors have been hungry to try to take advantage of it by selling pipe dreams of no more work to do.
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