Here we are, just about two weeks into 2012, and I’m willing to bet a lot of us have already broken a New Year’s resolution or had one of our 2012 predictions proven wrong. (Did you predict that Google would get through the year without any controversy?
Wrong. Wrong. And wrong again. Better luck next year.)
If you didn’t make any resolutions or predictions of your own, you’re almost alone. You work in an industry that seems to love them: resolutions, predictions, trends and tips — from practically every corner of the online marketing industry. And not just the industry, but mainstream sources like TIME, CNN and the Washington Post.
For the third consecutive year, we’ve collected all the articles we could find related to online marketing tips, trends, predictions and resolutions in 2012. We had 80 links in 2010 and 168 last year. We shattered that collectively this year. Here’s our 2012 Big List: 226 articles covering tips, trends, resolutions and predictions about online marketing in the new year.
Affiliate Marketing
AffiliatePrograms.com: Top Affiliate Marketing Predictions for 2012
AM Navigator: 40 Affiliate Marketing Predictions for 2012
Marketing Land: How 2012’s Rise Of The Affiliate Channel Will Impact The $300B E-Commerce Industry
Analytics
B2B Marketing
B2B Bliss: 10 Predictions for B2B Marketing in 2012 (Part 1)
B2B Bliss: 10 Predictions for B2B Marketing in 2012 (Part 2)
Business 2 Community: 2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?
Business 2 Community: 10 Predictions for B2B Marketing in 2012 (Part 1)
Business 2 Community: 10 Predictions for B2B Marketing in 2012 (Part 2)
Business 2 Community: 12 B2B Marketing Predictions for 2012
Business 2 Community: 32 Resolutions To Prepare For Your 2012 B2B Lead Generation Program
Customer Think: 4 Things B2B Marketers Should Focus on in 2012
Customer Think: 5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012
Customer Think: 11 B2B marketing trends to watch (or wish) for in 2012
Folio: 60 Percent of B-to-B Marketers Plan Increased Spend on Content Marketing in 2012
iMedia Connection: Four B2B Marketing Fantasies That Will Be Reality in 2012
Kwanzoo: B2B Marketing 2012 Trends Part 1: Maximize Your RPM Investment
Kwanzoo: B2B Marketing 2012 Trends Part 2: Campaign and Funnel Automation
Search Engine Land: 5 B2B Search Engine Marketing Resolutions For 2012
Search Engine Land: 6 New Year’s Resolutions For The Modern-Day B2B Community Manager
Content Marketing
Business 2 Community: Content Marketing Prediction 2012: Interactive Content
Heidi Cohen: 2012 Content Marketing and Blogging Resolutions
Content Marketing Institute: 150+ Content Marketing & Social Media Predictions for 2012
CustomerThink: 2012 Content Marketing Trends for Manufacturers and Industrial Companies
MarketingProfs: 2012 Content Marketing Benchmarks, Budgets, and Trends
Unbounce: Why 2012 Will Be the Year of Content Marketing [with 2 Bonus Infographics]
Windmill Networking: Content Marketing New Year’s Resolutions
Email Marketing
BizReport: Marketers plan biggest 2012 budget increases for email marketing
Business 2 Community: Email Marketing in 2012: 5 Striking Predictions
eMarketing & Commerce: 6 Email Marketing Predictions for 2012
Fourth Source: Email Marketing Trends 2012
Return Path: Four Unpredictions for 2012
Small Biz Technology: Will Email Marketing Be Dead In 2012? A Sales Guru Gives His 5 Predictions
Local & Mobile
BIA/Kelsey: Topline “Local Marketplace” Predictions for 2012
BIA/Kelsey: What’s in Store for Global Yellow Pages in 2012?
BizReport: 2012: Year of Mobile?
Business 2 Community: 8 Mobile Marketing Trends You Should Track In 2012
eMarketer: 2012 Trends: Checking In on Checking Out
Eye for Travel: Why 2012 is going to be “The Year of SoLoMo”
IT Pro Portal: 5 Mobile Predictions in 2012 : RIM, A Flash In The Pan
Lonelybrand: Mobile Marketing: 2012 Predictions from lonelybrand
Marketing Land: Twelve Mobile Predictions for 2012
MediaPost: Mobile First In 2012
MediaPost: Local Search: Light Speed Ahead
Mobile Commerce News: The talk on the street for mobile 2012 trends
PC World: 2012: The Year of the Tablet (Finally)?
ReadWriteWeb: 2012 Predictions, Mobile Edition: Dan Rowinski
Search Engine Land: Five Steps To Capturing Mobile Customers In 2012
Search Engine Land: SEO Considerations For Google Mobile Search In 2012
Search Engine Land: Predictions For Local Search In 2012 – Year Of The Dragon
Search Engine Land: 6 Mobile Search Optimization Trends For 2012
Search Engine Watch: 10 MoLo Predictions for 2012: Deals, Social Sharing & Bloodbaths
Search Marketing Standard: 5 Local Marketing Trends To Focus On In 2012
Street Fight: 6 Trends That Will Impact Hyperlocal in 2012
Street Fight: Hyperlocal Execs’ 2012 Predictions: Webster, Tolles, Priebatsch and More…
Street Fight: From Deep Data to Human Help, 2012 Continues the Local Revolution
Street Fight: Hyperlocal in 2012: More Consolidation and Scale, Less ‘Free’
Street Fight: Street Fight Staff and Friends Predict 2012’s Top Stories
VentureBeat: 2012 mobile predictions: Microsoft purchases Spotify, Google spins off Motorola, and more
Where 2 Get It: 3 Local Marketing Predictions for 2012
Online Marketing General/Miscellaneous
Brand New, Brand You: Marketing Strategies for Entrepreneurs in 2012
BtoB: Tech marketers to boost spending next year, focus on digital
Business 2 Community: Anvil Media’s 2012 Search Engine Marketing Predictions (Part 1)
Business 2 Community: Anvil Media’s 2012 Search Engine Marketing Predictions (Part 2)
Business News Daily: 30 Big Ideas, Trends and Predictions for 2012
Business Review Australia: Ring in the Digital New Year with 2012 Predictions
CMSWire: 4 CRM Predictions for 2012: Integration, Acquisitions, Assertions & Mistakes
Heidi Cohen: 7 Marketing Predictions for 2012
Crain’s: Gini Dietrich: 8 PR, marketing and social-media trends coming your way in 2012
Customer Think: 2 CRM Trends That Will Improve Your Business in 2012
Customer Think: What to Watch for in Marketing 2012
Direct Marketing Observations: The Top 5 Challenges for Digital Brands in 2012
The Drum: Experian’s digital and marketing predictions for 2012
Duct Tape Marketing: 5 Trends That Will Shape Small Business in 2012
Dynamic Business: 7 marketing trends for small business in 2012
eConsultancy: Five key marketing trends for 2012: Are you being served?
eConsultancy: 2012: The trends every marketer should be aware of
eConsultancy: 11 things Santa won’t bring you this year
Entrepreneur: Top 10 Small Business Predictions for 2012
Entrepreneur: 10 Trends for Online Marketers in 2012
Every Marketing Thing: Pinterest, Gaming and Mobile: Hot Trends for Marketing in 2012
Forrester: 2012 Interactive Marketing Predictions: I Give You The Year Of The Social-Mobile Customer
FyreSite: 2012 Web Design Trends
Globe and Mail: How the social media conversation will change in 2012
Hubspot: 18 Insightful 2012 Marketing Predictions From the Experts
iNeedHits: Online Marketing Trends for 2012
Inkhouse: 10 PR Predictions for 2012
MarketingProfs: 12 Marketing Predictions for 2012
MarketingProfs: Top 5 Marketing Trends for 2012
Marketing Week: 3 trends in digital that will rock 2012
MediaPost: 3 Marketing Mega Trends For 2012
MediaPost: Five SEM Predictions For 2012
Miami Herald: 5 online marketing trends worth watching in 2012
Multichannel Merchant: Online Marketing New Year’s Resolutions for 2012
OPEN Forum: 6 Important Marketing Trends to Watch in 2012
Portfolio: Ask Shama: Online Marketing Trends for 2012?
PureMatter: Top Five 2012 Predictions: Year of the Digital Marketer. Are you Prepared?
Reliable Networks: SEO, Search, Social Media, Blogging and Web Design Trends in 2012
Search Engine Land: Search Vs. Display: Which Will Come Out On Top In 2012?
Search Engine Land: Digital Marketing Trends To Watch Out For In 2012
Search Engine Land: 10 Search & Website Usability New Year Resolutions for 2012
Search Engine Watch: Top 5 Trends for Search & Social Media Marketing in 2012
SEOptimise: 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change
Andy Sernovitz: Great advice for earning customer love in 2012
Small Business Computing: Online Marketing Trends for Small Businesses to Know in 2012
Small Business Trends: 5 Internet Marketing Trends for SMBs to Watch in 2012
Small Business Trends: Hot or Not: Sales and Marketing Trends in 2012
Small Business Trends: 5 Internet Marketing Predictions for 2012
State of Search: 2012 and the trends every marketer should be aware of
TopRank: Future Trends: 2012 Online Marketing & Technology Predictions
ZippyCart: 6 Emerging Ecommerce Trends for 2012
Online Marketing Industry
Paid Search & Display Ads
Amplify Interactive: 5 New Year’s Resolutions for PPC Ad Testing in 2012
Business 2 Community: Online Ad Predictions for 2012: Thoughts on ROI, Privacy, and Yes, More Acquisitions
Clickworks Marketing: PPC Resolutions for 2012
eMarketer: 2012 Trends: Video Leads Online Ad Growth
Marketing Land: The Future Of Display: What’s Ahead For 2012
MediaPost: 3 Online Advertising Trends To Watch In ’12
PPC Hero: Our Favorite 2011 PPC Changes & Predictions For 2012
Search Engine Land: A Visit From Saint Click & Landing Pages In 2012
SEO
AffiliatePrograms.com: Top SEO Predictions for 2012
Business 2 Community: 2012 Will Divide SEO Practitioners Into Two Camps
Dejan SEO: SEO Predictions and Advice for 2012
eConsultancy: 2012 search predictions: the experts’ view
Fourth Source: Search Marketing Trends 2012
Freelance Writing Dreams: 2012 New Year SEO Predictions and Trends
Harvard Business Review: Google Will Change Web Marketing in 2012
Kaiserthesage: SEO Strategies and Inbound Marketing Best Practices for 2012
Outspoken Media: Build SEO Momentum in 2012, Not Resolutions
PromotionWorld: 12 SEO Resolutions for 2012
Search Engine Journal: 5 New Year Resolutions for SEO Consultants
Search Engine Land: An SEO Playbook For 2012
Search Engine Land: A Few Link Building Predictions For 2012
Search Engine Land: 9 New Year’s Resolutions For Link Building In 2012
Search Engine Watch: Biggest Search Events of 2011 & Predictions for 2012
Search Engine Watch: Search & Mobile Marketing Trends: SEO Apocalypse 2012
Search Engine Watch: 7 Quick Tips to Keep Your SEO On Track in 2012
SEOAndy.com: 18 Trends Which Will Change SEO in 2012
SEOmoz: 8 Predictions for SEO in 2012
Smart Traffic: Smart Traffic’s SEO Trends for 2012
StartupSmart: Five SEO trends to lookout for in 2012
State of Search: SEO 2012 – Will Schema Be A Factor
Straight Up Search: SEO Predictions for 2012
Vertical Measures: New Year’s Link-a-Lutions: Quality Link Building in 2012
Web Marketing Group: SEO Predictions for 2012 – Don’t Get Left Behind!
Social Media
Affect Strategies: Top Ten Public Relations and Social Media Predictions for 2012
Akamai Marketing: 9 social media trends to keep your eye on in 2012
BostInno: 5 Social Media Predictions for 2012
Business 2 Community: Social Media Marketing: 5 Predictions for 2012
Business 2 Community: Social Media Trends 2012 – Analytics and Measurement
Business 2 Community: Top 5 Social Media Trends for 2012
Business 2 Community: 9 Social Media Trends to Keep Your Eye on in 2012
Brendan Cooper: 2012 social media predictions: Part One
Customer Think: The Social Media Trend for 2012 – the End of Social Media Groups?
eConsultancy: Bazaarvoice highlights four key social trends for 2012
eConsultancy: Social media in 2012: the experts’ view
Edelman Digital: Six Social Media Trends for 2012
eMarketer: 2012 Trends: Social Media Metrics Take Center Stage
EverythingPR: Trends: 2012, the Year of Social Media
Fast Company: A CEO’s Guide To Social Media In 2012
Fourth Source: Social Media Marketing Trends 2012
Fresh Egg: 2012 Social Media Predictions
Harvard Business Review: Six Social Media Trends for 2012
iNeedHits: Top 5 Social Media Trends for 2012
It Thing: Social Media Predictions For 2012
IT World Canada: Predictions 2012: Does Google Plus get big?
Jeff Korhan: 2012 Social Media Predictions for Mainstream Small Business
Charlene Li: Predictions and Priorities for Social Business in 2012 – Part I
Charlene Li: Predictions for Social Business in 2012, Part II: Knowing Your Customer
Charlene Li: Predictions Social Business in 2012, Part III: Transforming Your Organization
Likeable Media: Social Media Predictions For 2012
Lonelybrand: Social Media & Content Marketing: 2012 Predictions from lonelybrand
Mashable: Facebook 2012: What the Future Holds for the Social Media Powerhouse
Mashable: 7 Social Media Predictions for 2012
Pushing Social: 5 Totally SWAG Social Media Predictions for 2012
Search Engine Watch: How Advanced Marketers Will Use Facebook in 2012
SmallBizTechnology: Small Biz New Year’s Resolution: Improve Your Social Media Presence
Small Business Trends: 10 Social Media Resolutions for 2012
Social Media Examiner: 30 Social Media Predictions for 2012 From the Pros
Social Media Today: Trends for 2012: Social Media Intelligence
Social Media Today: 140 Predictions About Social Marketing – 34 Experts on 2012
Social Media Today: 4 Nearly Guaranteed 2012 Social Media Predictions
Social Media Today: Social Networking in 2012
Social Media Today: 2012: 7 New Trends in Social Media
Social Media Today: Top Five LinkedIn New Year Resolutions for 2012
Sprout Insights: Which Trends Will Shape Social Media Marketing in 2012?
Tech General/Miscellaneous
AllBusiness: 10 Small-Business Tech Trends for 2012
Channelpro: Tech Preview: The Top 2012 Technology Trends
Computer Business Review: Emerging tech trends in 2012
Deloitte: Deloitte Predicts the Top 10 Technology Trends for 2012
Gartner: Gartner Reveals Top Predictions for IT Organizations and Users for 2012 and Beyond
GetElastic: 6 Tech Trends to Watch in 2012
Huffington Post: 10 Technology and Business Trends for 2012
Information Week: 5 Twists On 2012’s Big Tech Trends
Mashable: 6 Tech Trends That Won’t Happen in 2012
Mashable: 6 Crazy Tech Predictions for 2012
Mashable: Mashable’s Digital Predictions for 2012
Silicon Republic: The tech predictions for 2012
Washington Post: Five tech predictions for 2012
Video
BizReport: Top 3 Video trends for 2012
Reel SEO: 2012 Online Video Advertising Forecast – Industry Experts’ Predictions
Reel SEO: 2012 Online Video Forecast – All About Connecting And Connections
Search Engine Watch: Video Marketing Trends in 2012
VideoMind: Expect More Broadcast Quality Original Online Video in 2012
If I missed anything, feel free to let us know in the comments.
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