Report: Email engagement benefits from less send frequency, subject line keywords
Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion...
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Study indicates drastic improvements to managed inbox optimization
Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path...
SparkPost updates email validation services to improve deliverability rates
Email delivery firm, SparkPost, has announced new enhancements to its validation service, SparkPost Recipient Validation. According to...
Marketers want more data, analytics, tech for improved personalization [Study]
Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers....
Twilio SendGrid launches advertising channels to marketing suite
Email marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate...
What is Managed Inbox Optimization for email marketing?
This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that...
250ok adds email validation feature
Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
Google joins BIMI initiative to combat email fraud
Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the...
Litmus adds integrations with cloud solutions, enhances privacy
Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud...
HubSpot’s free users get a premium upgrade
Users of HubSpot’s free CRM tools will now be able to send targeted emails and manage social ad spending, according to an announcement...
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ d
Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data...
Constant Contact launches e-commerce enhancements
Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also...
GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads
GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce...
Reach the managed inbox with a proactive approach to email deliverability
This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections...
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox....
Opting out: A guide to letting go of email subscribers the right way
Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer...
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all
Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of...
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