Fahad HAug 28, 20192 min readReport: Email engagement benefits from less send frequency, subject line keywordsEmail marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion...
Fahad HAug 27, 20192 min readStudy indicates drastic improvements to managed inbox optimizationEmail optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path...
Fahad HAug 27, 20192 min readSparkPost updates email validation services to improve deliverability ratesEmail delivery firm, SparkPost, has announced new enhancements to its validation service, SparkPost Recipient Validation. According to...
Fahad HAug 23, 20193 min readMarketers want more data, analytics, tech for improved personalization [Study]Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers....
Fahad HAug 6, 20192 min readTwilio SendGrid launches advertising channels to marketing suiteEmail marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate...
Fahad HAug 1, 20192 min readWhat is Managed Inbox Optimization for email marketing?This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that...
Fahad HJul 30, 20192 min read250ok adds email validation featureEmail analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation...
Fahad HJul 30, 20193 min readThe 4 big reasons agencies need marketing automation to surviveAgency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
Fahad HJul 25, 20192 min readGoogle joins BIMI initiative to combat email fraudFraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the...
Fahad HJul 24, 20192 min readLitmus adds integrations with cloud solutions, enhances privacyEmail marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud...
Fahad HJul 16, 20192 min readHubSpot’s free users get a premium upgradeUsers of HubSpot’s free CRM tools will now be able to send targeted emails and manage social ad spending, according to an announcement...
Fahad HJul 10, 20191 min readCheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ dDirect marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data...
Fahad HJun 28, 20191 min readConstant Contact launches e-commerce enhancementsConstant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also...
Fahad HJun 27, 20191 min readGetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook AdsGetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce...
Fahad HJun 26, 20194 min readReach the managed inbox with a proactive approach to email deliverabilityThis is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your...
Fahad HJun 17, 20192 min readSalesforce Marketing Cloud brings Einstein AI capabilities to email marketersSalesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections...
Fahad HMay 31, 20194 min readMarketing to the managed inbox: Why digital marketers need to own deliverabilityToday’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...
Fahad HMar 28, 20193 min readEarly AMP for Email lessons: Apple Mail workaround; Approach it like an appAMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox....
Fahad HMar 27, 20196 min readOpting out: A guide to letting go of email subscribers the right wayEmail newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer...
Fahad HMar 20, 20193 min readRelease Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of...
