The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances.
Two of them affecting this space have emerged in the last few weeks — and, although unrelated, they’re both called Open GDPR.
The OpenGDPR framework was announced late last week by its four founding members: customer data platform mParticle; mobile attribution/analytics provider AppsFlyer; mobile marketing firm Braze (previously known as Appboy); and analytics firm Amplitude.
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