Why marketers should embrace data privacy, not view it as an obstacle
“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
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Consumers believe brands benefit more from personal data sharing than they do
There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but...
Recent funding news indicates increased need for data compliance management
The past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR — and with CCPA going into...
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ d
Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data...
A marketer’s guide to the California Consumer Privacy Act
In 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state...
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
What marketers need to understand about fines under the new California Privacy Act
It did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this,...
What the US data protection law will mean for ad tech and marketers
We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’
Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
Why a French ruling against a small mobile ad firm has ad tech on the defensive
What happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Company execs could go to jail for misusing data under proposed U.S. data privacy law
draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Report: Apple expected to say GDPR a model for US privacy regulation
According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
GDPR complaints stack up across the EU as regulators prepare to issue fines
GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
Top tech firms call for pro-business updates to federal data privacy laws
called for updates to federal data privacy legislation on Tuesday. Updates at the federal level could potentially overide the newly...
Google, IAB Europe still negotiating GDPR Consent Framework implementation
In May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...
Complaints to the ICO have spiked since GDPR came into effect in May
GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal
reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
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