Snaps launches a Marketing Cloud for chatbots, messaging and emojis

Last week, Sprout Social announced a do-it-yourself bot creation platform for Twitter.

This week, Snaps has released its self-service Conversational Marketing Cloud, which lets marketers create chatbots, emoji keyboards and custom iMessages.

The platform has been in beta testing with selected brands — including Nordstrom, Nike Jordan and Marriott Rewards — for the last year by the New York City-based Snaps (not to be confused with Snap, parent company of Snapchat). Here’s a screen for the creation of automated iMessage responses from the Sephora brand:

[Read the full article on MarTech Today.]