Fahad HAug 28, 20193 min readReport: There’s almost no correlation between online and offline consumer conversationsOnline and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs,...
Fahad HJul 22, 20191 min readTwitter hires Gap Kim to head Global Business MarketingA new executive has joined the ranks of Twitter’s global business marketing team, the company announced Monday. Gap Kim will oversee...
Fahad HJul 9, 20193 min readFacebook makes a play for creators with new tools, features for monetizing contentIn advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more...
Fahad HJun 11, 20192 min readFacebook ads aren’t what they used to be, so it’s time for smarter social ad buyingSEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded...
Fahad HApr 8, 20192 min readIntegrate sets sights on event leads with $34M purchase of AkkrooAkkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
Fahad HFeb 28, 20191 min readIntegrate lead generation solution now works with Facebook Lead Ads campaignsIntegrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds...
Fahad HFeb 20, 20192 min readMarketers cautious about influencers’ authenticity, per new surveyInfluencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
Fahad HJan 23, 20192 min readLinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...
Fahad HNov 27, 20181 min readFacebook extends Watch Party to Pages and personal profiles, adds featuresFacebook’s multi-user video feature Watch Party is now available to Pages and personal profiles. The offering — which lets multiple users...
Fahad HNov 27, 20186 min read8 best online reputation management tools for your brandIf your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...
Fahad HNov 21, 20182 min readKenshoo teams up with Experian to offer third-party data for Facebook campaignsThe ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...
Fahad HNov 13, 20184 min readAs Facebook prioritizes Stories over Newsfeed, will advertisers follow suit?third-quarter, last month, Facebook executives aimed to focus investor attention on the company’s better-than-expected revenue and a...
Fahad HOct 31, 20183 min read3 things marketers should know about Facebook’s Q3 earningsRokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark...
Fahad HOct 30, 20182 min readResearch firm Ipsos buys social listening platform SynthesioMarket research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of...
Fahad HOct 29, 20182 min readVimeo integrates with LinkedIn to enable video publishing to company pagesMarketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Fahad HOct 23, 20186 min read6 of the best social listening tools for 2019In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...
Fahad HOct 12, 20182 min readTwitter reported to be under investigation for violating GDPRFortune report Friday, Twitter is under investigation by Irish privacy authorities for violating the General Data Protection Regulation...
Fahad HSep 7, 20181 min readTwitter adds audio-only broadcasting for iOS app, PeriscopeTwitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom...
Fahad HAug 31, 20181 min readThe newest Forrester Wave on social listening platforms expresses disappointment in the categoryThe coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and...
Fahad HAug 22, 20181 min readMeetEdgar offers automated variations for social posts for SMBsStartup MeetEdgar provides a social media publishing application that lets small-to-medium-sized businesses (SMBs) write, schedule and...
