Report: There’s almost no correlation between online and offline consumer conversations
Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs,...
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Twitter hires Gap Kim to head Global Business Marketing
A new executive has joined the ranks of Twitter’s global business marketing team, the company announced Monday. Gap Kim will oversee...
Facebook makes a play for creators with new tools, features for monetizing content
In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more...
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded...
Integrate sets sights on event leads with $34M purchase of Akkroo
Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
Integrate lead generation solution now works with Facebook Lead Ads campaigns
Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds...
Marketers cautious about influencers’ authenticity, per new survey
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’
LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...
Facebook extends Watch Party to Pages and personal profiles, adds features
Facebook’s multi-user video feature Watch Party is now available to Pages and personal profiles. The offering — which lets multiple users...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...
As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit?
third-quarter, last month, Facebook executives aimed to focus investor attention on the company’s better-than-expected revenue and a...
3 things marketers should know about Facebook’s Q3 earnings
Rokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark...
Research firm Ipsos buys social listening platform Synthesio
Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of...
Vimeo integrates with LinkedIn to enable video publishing to company pages
Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...
Twitter reported to be under investigation for violating GDPR
Fortune report Friday, Twitter is under investigation by Irish privacy authorities for violating the General Data Protection Regulation...
Twitter adds audio-only broadcasting for iOS app, Periscope
Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom...
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and...
MeetEdgar offers automated variations for social posts for SMBs
Startup MeetEdgar provides a social media publishing application that lets small-to-medium-sized businesses (SMBs) write, schedule and...
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