When Sizmek
scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would create the “largest independent marketing platform built for agencies and brands.”
The DSP world is a crowded one, studded with stalwarts like Trade Desk and MediaMath. But with the introduction of a new, unified platform featuring a revamped DSP and data management platform (DMP) tied to its own ad server, Grether says Sizmek is now “a truly transparent, powerful, open and independent alternative” to the walled gardens of Google.
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