Segment acts as a universal API, connecting more than 200 marketing and analytical tools to its client companies so they don’t need to do all that integration.
As part of its interconnection service, it offers a customer data platform that can act as a single point of reference for customer data used by those tools.
This week, the San Francisco-based firm is using its central position to help implement several key requirements of the upcoming General Data Protection Regulation (GDPR). When a data controller is so requested by a consumer, Segment can act to delete user data or to end any subsequent user tracking (suppression), thus cutting off that flow of personal data to the ecosystem of tools it supports.
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