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Say hello to the newest intelligent agent, IBM’s Watson Assistant

Watson Assistant integrated by Harman into a car’s digital dashboard


Among intelligent agents, there is now another new best friend: IBM’s Watson Assistant.

The tech giant introduced this smart voice- and text-enabled enterprise assistant on Tuesday at its Think 2018 conference in Las Vegas, wrapping the previous Watson Virtual Agent into this new release.

But the company is pointing to a few differences from Amazon’s Alexa, Apple’s Siri, the Google Assistant, Microsoft’s Cortana and the others in that crowd.

First of all, the Assistant will be white-labeled, meaning that you won’t be saying, “OK, Watson.”

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