Fahad HMay 8, 20193 min readAdobe is touting a future where experience reigns and B2E is all you needAs digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to...
Fahad HFeb 18, 20192 min readReport: Apple buys voice tech platform PullStringA screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice...
Fahad HJan 23, 20192 min readBI provider Qlik buys Crunch Data and its botOn Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...
Fahad HJan 22, 20193 min readHow one marketer uses a chatbot to retain customersA conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but...
Fahad HJan 7, 20193 min readHow marketers can counter chatbot backlashEighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration...
Fahad HNov 28, 20184 min readTeach yourself about machine learning and artificial intelligencesurveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...
Fahad HOct 8, 20182 min readLivePerson boosts its automated conversational capabilities with Conversable acquisitionA LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...
Fahad HJun 7, 20181 min readUK-based Volume releases tool for marketers to train NLP enginesUK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training...
Fahad HApr 12, 20181 min readA panda named Genius joins this world to boost a new IMAX movieA free interactive augmented reality app is helping to promote a new IMAX family documentary about pandas. The IMAX film, appropriately...
Fahad HApr 4, 20181 min readSmart marketing still hinges on humanity, not technologyNow, it seems as if we think everything would work better if it were smart. We can buy smart umbrellas that tell us where we left them...
Fahad HMar 22, 20181 min readSay hello to the newest intelligent agent, IBM’s Watson AssistantWatson Assistant integrated by Harman into a car’s digital dashboard Among intelligent agents, there is now another new best friend:...
Fahad HMar 19, 20181 min readObjection.co’s Sparky bot/service finds reasons why bad reviews should be taken downOnline reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup...
Fahad HMar 7, 20181 min readThis ad campaign for travel wants to know all about your tripAds for travel will increasingly resemble a conversation with a travel agent, if a new chatbot-propelled campaign is any guide....
Fahad HJan 23, 20181 min readGartner releases its first Magic Quadrant Report on Digital Experience PlatformsCustomer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a...
Fahad HJan 22, 20181 min readIncorporating a chatbot? How to put the customer firstArtificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical...
