Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to...
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Report: Apple buys voice tech platform PullString
A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice...
BI provider Qlik buys Crunch Data and its bot
On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...
How one marketer uses a chatbot to retain customers
A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but...
How marketers can counter chatbot backlash
Eighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration...
Teach yourself about machine learning and artificial intelligence
surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...
UK-based Volume releases tool for marketers to train NLP engines
UK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training...
A panda named Genius joins this world to boost a new IMAX movie
A free interactive augmented reality app is helping to promote a new IMAX family documentary about pandas. The IMAX film, appropriately...
Smart marketing still hinges on humanity, not technology
Now, it seems as if we think everything would work better if it were smart. We can buy smart umbrellas that tell us where we left them...
Say hello to the newest intelligent agent, IBM’s Watson Assistant
Watson Assistant integrated by Harman into a car’s digital dashboard Among intelligent agents, there is now another new best friend:...
Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
Online reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup...
This ad campaign for travel wants to know all about your trip
Ads for travel will increasingly resemble a conversation with a travel agent, if a new chatbot-propelled campaign is any guide....
Gartner releases its first Magic Quadrant Report on Digital Experience Platforms
Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a...
Incorporating a chatbot? How to put the customer first
Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical...
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