Fahad HSep 4, 20192 min readComplaint alleges that Google is circumventing GDPR with RTB personal data sharingA year ago, Brave’s Chief Policy Officer Dr. Johnny Ryan filed a complaint against Google before the Irish Data Protection Commission...
Fahad HAug 27, 20193 min readWhy marketers should embrace data privacy, not view it as an obstacle“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
Fahad HAug 21, 20192 min readIAB Europe, IAB Tech Lab release revised GDPR-consent frameworkIAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year...
Fahad HJul 23, 20197 min readThe third-party browser tracking cookie is dead. What’s next?Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and...
Fahad HJul 12, 20192 min readRecent funding news indicates increased need for data compliance managementThe past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR — and with CCPA going into...
Fahad HJul 10, 20191 min readCheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ dDirect marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data...
Fahad HMay 24, 20194 min readGDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or...
Fahad HMay 22, 20192 min readA year after GDPR, mobile notifications are up, location sharing is downIn the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are...
Fahad HMay 13, 20195 min readPrivacy, a year later: How the GDPR has affected AI-powered marketingIt’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU...
Fahad HApr 17, 20193 min readCollection of tech companies support changes to CA privacy act that bring it closer to GDPRThe California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
Fahad HFeb 21, 20194 min readPrivacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic iThis week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
Fahad HFeb 19, 20193 min readWhat the US data protection law will mean for ad tech and marketersWe’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HJan 23, 20194 min readLaw that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
Fahad HDec 21, 20183 min readWhy first party data should be your first priorityAs the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their...
Fahad HNov 21, 20183 min readWhy a French ruling against a small mobile ad firm has ad tech on the defensiveWhat happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
Fahad HNov 20, 20182 min readBlockthrough acquires PageFair, merging two leading anti-adblocking platformsBlockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal...
Fahad HNov 13, 20186 min read5 SEO trends that will matter most in 2019To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Fahad HNov 5, 20182 min readCompany execs could go to jail for misusing data under proposed U.S. data privacy lawdraft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Fahad HOct 24, 20182 min readReport: Apple expected to say GDPR a model for US privacy regulationAccording to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
