Complaint alleges that Google is circumventing GDPR with RTB personal data sharing
A year ago, Brave’s Chief Policy Officer Dr. Johnny Ryan filed a complaint against Google before the Irish Data Protection Commission...
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Why marketers should embrace data privacy, not view it as an obstacle
“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year...
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and...
Recent funding news indicates increased need for data compliance management
The past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR — and with CCPA going into...
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ d
Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data...
GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or...
A year after GDPR, mobile notifications are up, location sharing is down
In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are...
Privacy, a year later: How the GDPR has affected AI-powered marketing
It’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU...
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic i
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
What the US data protection law will mean for ad tech and marketers
We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’
Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
Why first party data should be your first priority
As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their...
Why a French ruling against a small mobile ad firm has ad tech on the defensive
What happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal...
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Company execs could go to jail for misusing data under proposed U.S. data privacy law
draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Report: Apple expected to say GDPR a model for US privacy regulation
According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
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