RLSA Vs. Customer Match In AdWords: Similar But Different

Google’s recently released Customer Match (CM) product allows advertisers to load email addresses into audience lists in AdWords to use those lists for ad targeting through search, YouTube and Gmail Sponsored Promotions.

When looking solely at the search functionality of this product, it may remind many of Google’s Remarketing Lists for Search Ads (RLSA) product, which allows marketers to create audience lists based on recent site visitors for use in search ad targeting.

Here are a few important commonalities and differences between the two products to help you determine how each might help your paid search program.

[Read the full article on Search Engine Land.]