Fahad HJun 11, 20192 min readFacebook ads aren’t what they used to be, so it’s time for smarter social ad buyingSEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded...
Fahad HMay 24, 20194 min readIs GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified,...
Fahad HMay 8, 20193 min readGoogle’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingAs expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...
Fahad HApr 30, 20191 min readQuora, Pinterest ads pixel integrations now available in Google Tag ManagerQuora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to...
Fahad HFeb 5, 20193 min readWhy ARF thinks marketers should reconsider their personalization strategyAt a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
Fahad HJan 18, 20194 min readWhat is identity resolution?Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...
Fahad HJan 11, 20193 min readWhat is attribution modeling?Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...
Fahad HDec 27, 20182 min readFake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cardsAram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...
Fahad HNov 1, 20182 min readAgencies must now confirm client relationships before enabling Facebook Pixel and event setsFacebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
Fahad HOct 5, 20183 min readFacebook to release first-party cookie option for ads, pull web analytics from SafariFacebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...
Fahad HSep 28, 20182 min readAd ID Consortium will work with tech firms to help marketer access critical exposure dataExposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Fahad HAug 30, 20183 min readWithout identity, retailer ad retargeting misses the markAs any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....
Fahad HAug 9, 20181 min readCDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customerCustomer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the...
Fahad HJul 13, 20181 min readKeeping up with the pace of advertising, MRC proposes updates to its ad verification guidelinesupdates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...
Fahad HJul 4, 20184 min readSMX Advanced recap: Audience targeting in a privacy-centric worldHere is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World. The speakers shared new developments in audience...
Fahad HMay 29, 20185 min read5 PPC mistakes you’re probably making in your campaignsMost common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization...
Fahad HMay 18, 20181 min readWFA demands that advertisers take actions that promote ‘a better marketing ecosystem’The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...
Fahad HMay 16, 20181 min readThe story of data, Part 2: Where are we now?Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
Fahad HMay 14, 20181 min readGoogle to stop media buyers from using DoubleClick IDs, keeping measurement & attribution withimultiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...
Fahad HMay 9, 20181 min readNanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solutionNanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon...
