SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded...

Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified,...

As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...

Quora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to...

At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...

Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...

Facebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...

Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...

As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....

Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the...

updates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience...

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization...

The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...

Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...

multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon...