For email service providers (ESP), getting the email delivered to an inbox is the central metric.
To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in deliverability and offers a Deliverability Benchmark report.
The Copilot, founded in 2011, provides real-time monitoring, reporting and analysis of deliverability info, presented as a “dynamic visualization.” Terms of the deal were not announced.
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