Why marketers should embrace data privacy, not view it as an obstacle
“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
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IAB Europe, IAB Tech Lab release revised GDPR-consent framework
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year...
Want to improve your marketing operations? Make everyone on the team a coach
Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing...
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag...
Marketing salary survey 2019: Compensation trends in the U.S.
In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim...
The top retailer marketing strategies to compete with Amazon Prime Day
Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking...
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
With Amazon Prime Day just around the corner, retailers and e-commerce platforms are revving up their martech stacks to support digital...
Prime Day content drives email engagement for Amazon’s competition
Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet...
Marketing salary survey 2019: A global snapshot
As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at...
Why Meeker sees e-commerce, digital ad revenues slowing down
New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make...
IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018
U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from...
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
How 2019 Stackie Award winner Sargento cooked up their stack
What’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner...
The retailers and brands delivering first-rate mobile AR experiences
Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers...
How the New York Times applied marketing technology to triple subscriptions
New York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
How to wed multiple martech stacks when companies merge
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer....
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019 Martech Landscape during a keynote address at the...
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