Fahad HAug 27, 20193 min readWhy marketers should embrace data privacy, not view it as an obstacle“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
Fahad HAug 21, 20192 min readIAB Europe, IAB Tech Lab release revised GDPR-consent frameworkIAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year...
Fahad HAug 20, 20193 min readWant to improve your marketing operations? Make everyone on the team a coachMarketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing...
Fahad HAug 12, 20192 min readWordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJVerizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
Fahad HJul 25, 20196 min readD2C brands are driving up customer acquisition costs – and it’s time to course-correctA panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag...
Fahad HJul 19, 20192 min readMarketing salary survey 2019: Compensation trends in the U.S.In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim...
Fahad HJul 12, 20195 min readThe top retailer marketing strategies to compete with Amazon Prime DaySince launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking...
Fahad HJul 11, 20193 min readMartech vendors, retail marketers share martech predictions for Amazon Prime DayWith Amazon Prime Day just around the corner, retailers and e-commerce platforms are revving up their martech stacks to support digital...
Fahad HJul 8, 20192 min readPrime Day content drives email engagement for Amazon’s competitionAmazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet...
Fahad HJul 1, 20192 min readMarketing salary survey 2019: A global snapshotAs the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at...
Fahad HJun 21, 20192 min readWhy Meeker sees e-commerce, digital ad revenues slowing downNew data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make...
Fahad HMay 7, 20193 min readIAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from...
Fahad HApr 17, 20193 min readCollection of tech companies support changes to CA privacy act that bring it closer to GDPRThe California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
Fahad HApr 16, 20192 min readHow 2019 Stackie Award winner Sargento cooked up their stackWhat’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner...
Fahad HApr 16, 20192 min readThe retailers and brands delivering first-rate mobile AR experiencesIsabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers...
Fahad HApr 9, 20194 min readHow the New York Times applied marketing technology to triple subscriptionsNew York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
Fahad HApr 8, 20194 min readHow to wed multiple martech stacks when companies mergePoly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Fahad HApr 5, 20193 min readFreshly CMO Mayur Gupta’s unexpected path from technologist to marketerSAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer....
Fahad HApr 4, 20193 min readAdobe CMO Ann Lewnes on making big bets on digital, cloud and AI“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Fahad HApr 4, 20192 min readHello peak martech: 2019 Marketing Technology Landscape growth slows for first time2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019 Martech Landscape during a keynote address at the...
