Fahad HAug 28, 20192 min readReport: Email engagement benefits from less send frequency, subject line keywordsEmail marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion...
Fahad HAug 27, 20192 min readStudy indicates drastic improvements to managed inbox optimizationEmail optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path...
Fahad HAug 27, 20192 min readSparkPost updates email validation services to improve deliverability ratesEmail delivery firm, SparkPost, has announced new enhancements to its validation service, SparkPost Recipient Validation. According to...
Fahad HAug 23, 20193 min readMarketers want more data, analytics, tech for improved personalization [Study]Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers....
Fahad HAug 12, 20191 min readBusting email marketing mythsEmail marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be...
Fahad HAug 6, 20192 min readTwilio SendGrid launches advertising channels to marketing suiteEmail marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate...
Fahad HAug 6, 20193 min read4 easy ways to refresh your marketing strategy during the summerWhile summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for...
Fahad HAug 1, 20192 min readWhat is Managed Inbox Optimization for email marketing?This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that...
Fahad HJul 31, 20195 min readIn a summer lull with your email marketing?I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive...
Fahad HJul 30, 20192 min read250ok adds email validation featureEmail analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation...
Fahad HJul 26, 20195 min readDuring summer holidays, focus may change but email is still emailThe dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog days” are a time of...
Fahad HJul 25, 20192 min readGoogle joins BIMI initiative to combat email fraudFraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the...
Fahad HJul 24, 20192 min readLitmus adds integrations with cloud solutions, enhances privacyEmail marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud...
Fahad HJul 8, 20192 min readPrime Day content drives email engagement for Amazon’s competitionAmazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet...
Fahad HJul 5, 20194 min readOne year later: How AMP for Gmail can help marketers improve engagementGmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was...
Fahad HJul 3, 20195 min readDon’t be too quick to dismiss established best practices for emailI’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that...
Fahad HJun 28, 20191 min readConstant Contact launches e-commerce enhancementsConstant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also...
Fahad HJun 26, 20194 min readReach the managed inbox with a proactive approach to email deliverabilityThis is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your...
Fahad HJun 17, 20192 min readSalesforce Marketing Cloud brings Einstein AI capabilities to email marketersSalesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections...
Fahad HJun 14, 20191 min read10 questions to ask marketing automation vendorsDo they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? Is their solution highly...
