It seems like nearly every marketing tool or platform these days is happy to tell us how smart it is.
Whether described as artificial intelligence, machine learning or some other variant, it’s clear that smartness is blanketing the landscape. But the capabilities are moving so quickly, it’s difficult to know how to prepare for newer and better forms of AI.
“We’re clearly on the cusp of something qualitatively different,” Real Story Group President Tony Bryne told me, but “we’re obviously still in an early phase.” (He will be presenting “The Right Way to Select Marketing Technology” at our MarTech Conference in October.)
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