Fahad HAug 29, 20191 min readFrom Customer Review to Customer Insight: Best Practices in AI and Sentiment AnalysisCustomer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as...
Fahad HAug 28, 20196 min readAI for small business is no longer an option. It’s a necessity.Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us...
Fahad HJul 31, 20196 min readWhy every PPC manager needs to automate moreRecently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire...
Fahad HJul 2, 20192 min readIBM’s Watson Marketing spinoff launches with agile strategyBack in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...
Fahad HJun 20, 20191 min readShopify launches machine learning powered network for US merchantsThis week, Canadian e-commerce platform Shopify launched its brand new Shopify Fulfillment Network for US-based merchants. The new...
Fahad HJun 17, 20192 min readSalesforce Marketing Cloud brings Einstein AI capabilities to email marketersSalesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections...
Fahad HJun 13, 20192 min readVerizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilitiVerizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Fahad HJun 12, 20193 min readStudy of 5 million fast-food visits reveals customer segments, channel effectivenessLocation analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and...
Fahad HJun 5, 20193 min readNew study from Pega shows consumers don’t trust artificial intelligenceA new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage...
Fahad HJun 4, 20191 min readIBM brings AI-enabled chatbots to display ads with Watson Ads BuilderOn Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new...
Fahad HJun 3, 20192 min readTwitter buys Fabula AI, machine learning start-up that can detect network manipulationTwitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join...
Fahad HMay 16, 20193 min readCould machine learning solve attribution challenges?Source: CaliberMind B2B Customer Data Platform If your digital marketing team struggles with attribution, you’re not alone. Nielsen...
Fahad HMay 14, 20193 min readBeyond call tracking: Measuring sentiment for marketing successCall analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales...
Fahad HApr 23, 20193 min readA new customer experience, how AI is changing marketingIn the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Fahad HApr 6, 20193 min readIt’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycleSaira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
Fahad HApr 4, 20193 min readAdobe CMO Ann Lewnes on making big bets on digital, cloud and AI“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Fahad HMar 12, 20194 min readMaking the leap from automatic….to intelligent marketing automationMarketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
Fahad HFeb 28, 20192 min readAmazon’s Project Zero launches to help brands fight counterfeitersAmazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...
Fahad HFeb 26, 20196 min readThe technical SEO hierarchy of needsWhat makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been...
Fahad HFeb 20, 20192 min readAdobe Target testing tool gets improved personalization capabilities, reportsAdobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...
