From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as...
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AI for small business is no longer an option. It’s a necessity.
Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us...
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire...
IBM’s Watson Marketing spinoff launches with agile strategy
Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...
Shopify launches machine learning powered network for US merchants
This week, Canadian e-commerce platform Shopify launched its brand new Shopify Fulfillment Network for US-based merchants. The new...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections...
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabiliti
Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Study of 5 million fast-food visits reveals customer segments, channel effectiveness
Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and...
New study from Pega shows consumers don’t trust artificial intelligence
A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage...
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
On Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new...
Twitter buys Fabula AI, machine learning start-up that can detect network manipulation
Twitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join...
Could machine learning solve attribution challenges?
Source: CaliberMind B2B Customer Data Platform If your digital marketing team struggles with attribution, you’re not alone. Nielsen...
Beyond call tracking: Measuring sentiment for marketing success
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
Amazon’s Project Zero launches to help brands fight counterfeiters
Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...
The technical SEO hierarchy of needs
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been...
Adobe Target testing tool gets improved personalization capabilities, reports
Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...
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