In an attempt to keep
marketers from diluting Pinterest’s core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of “Dos” and “Don’ts” for brands wanting to host Pinterest contests.
Pinterest’s compliance language makes it clear that they are in no way responsible for any promotions hosted on their site, and any brand holding a Pinterest contest must comply with all legal requirements.
The list of “Dos” and “Don’ts” offered on Pinterest’s Brand Guidelines page give marketers a standard set of rules to follow when creating a contest. While most Pinterest’s “Dos” include general comments, with recommendations like, “Reward quality pinning over quantity” and “Make it easy to get involved,” the list of “Don’ts” are more specific, stating directly:
Don’t require people to pin from a selection of images.
Don’t make people pin or repin contest rules (“This is a biggie”).
Don’t run a sweepstakes where any Pinterest action (pins, repins, comments or likes) represents an entry, or use Pinterest activity as a vote.
Don’t require a minimum number of pins, “One is plenty.”
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