
Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone
Pinterest launched Mobile Ad Tools this week. Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on...

Pinterest unveils new video capabilities for brands
Pinterest business profiles now have a video tab. Pinterest has rolled out new video capabilities for brands on the platform. Businesses...

Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool
Pinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual...

Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Quora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to...

Pinterest introduces new conversion features for Promoted Pins and Videos
Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and...

Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The...

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s...

Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad
A Promoted Carousel ad for Cheerios. Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow...

Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added...

Pinterest expected to hit $1 billion ad revenue by 2020
Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing...

Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins
Pinterest Shop the Look Pins are now available to SMBs and influencers. Pinterest is making Shop the Look Pins, a free product-tagging...

Pinterest opens API to give brands more insights on influencer campaigns
Pinterest is expanding its Marketing Partners program to include third-party influencer marketing platforms, starting with eight...

Pinterest says it will attract some 50M back-to-school shoppers this season
As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting...

Pinterest opens up wide-format Promoted Videos to all advertisers
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times...

Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide...

Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands
Pinterest is testing a new wider-framed Promoted Video ad format that will display at maximum width across both columns in a user’s home...

Pinterest redesigns business profile pages with monthly viewer counts
Pinterest is giving the 1 million businesses on its platform refreshed profile pages. The company aims to give brands more control over...

Pinterest reports 50% gain YoY in SMB advertisers
rvlsoft / Shutterstock.com Pinterest reports it has 1.5 million businesses connecting with customers on its site each month, is...

Pinterest’s head of ad products exits company less than 6 months after taking over ad business
Pinterest has confirmed that its head of ad products, Jon Alferness, has left the company and that it has made a change to its product...
























