Fahad HAug 30, 20195 min readSocial Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hiresThis collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Fahad HAug 29, 20192 min readFacebook rolls out automated lead generation feature for Messenger to all advertisersFacebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new...
Fahad HAug 28, 20193 min readFacebook introduces new policies for political, social issue ads ahead of 2020 electionsPolitical advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers...
Fahad HAug 27, 20192 min readHousing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads MFacebook’s Special Ad Category in Ads Manager Facebook announced on Monday it is now requiring all U.S.-based housing, employment and...
Fahad HAug 26, 20192 min readInstagram confirms it is testing increased ad loads in StoriesLast month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for...
Fahad HAug 23, 20196 min readSocial Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transpareThis collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Fahad HAug 23, 20191 min readFacebook launches tool to test, preview Playable AdsPlayable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads...
Fahad HAug 22, 20192 min readTwitter expands political ad limitations: Latest update aimed at state-controlled news mediaTwitter announced on Monday it will no longer accept advertising from state-controlled news media entities. The new rule is a global...
Fahad HAug 20, 20192 min readFacebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from pFacebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their...
Fahad HAug 19, 20191 min readTwitter introduces 6-second viewable video ad bidsTwitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged...
Fahad HAug 16, 20196 min readSocial Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integrationThis collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Fahad HAug 16, 20192 min readFacebook Marketing API to get ‘Special Ad Category’ field for housing, employment, crediFacebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update,...
Fahad HAug 12, 20194 min readWill ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers...
Fahad HAug 9, 20195 min readSocial Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at LThis collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Fahad HAug 8, 20193 min readReport: Instagram Story ad share doubles while overall ad growth levels outThis time last year, Instagram ad spend growth was skyrocketing, with reports the platform was seeing four times the rate of ad spend...
Fahad HAug 7, 20194 min readFacebook’s updated Ads Manager UI is easier to navigate, but more work still needed, say adverFacebook’s new Ads Manager continues to roll out to more advertisers. As early as February, there were reports Facebook was updating its...
Fahad HAug 5, 20193 min readAmericans record lowest ‘satisfaction’ with Facebook since 2015, according to ASCIA steady stream of surveys and anecdotal evidence indicates Americans are less trusting and engaged with Facebook since the Cambridge...
Fahad HAug 2, 20192 min readPinterest revenue jumps 62%, monthly active users reaches 300 millionPinterest has released its second earnings report since going public in April, generating $261 million in revenue during the second...
Fahad HAug 2, 20195 min readIs it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer iOnce upon a time, Reddit was considered the “wild west” of the internet. The company’s CEO Steve Huffman described it as a “dystopian...
Fahad HAug 1, 20192 min readSnapchat’s ‘Instant Create’ fast-tracks ad creationSnapchat rolled out a new “Instant Create” tool that allows advertisers to quickly build an ad by selecting the ad’s objective (web...
