Report: There’s almost no correlation between online and offline consumer conversations
Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs,...
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Facebook launches tool to test, preview Playable Ads
Playable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
Hootsuite integrates Yext Reviews into its dashboard
Yext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable...
How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water...
Integrate sets sights on event leads with $34M purchase of Akkroo
Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
Integrate lead generation solution now works with Facebook Lead Ads campaigns
Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds...
Marketers cautious about influencers’ authenticity, per new survey
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
Facebook introduces household income targeting based on US ZIP code averages
Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Two months in, Facebook Attribution gets mixed reviews
In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’
LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
Research firm Ipsos buys social listening platform Synthesio
Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...
Facebook opens Audience Network SDK beta program for developers, publishers
Facebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...
Will Facebook’s news aggregation feature increase engagement for local publishers?
Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S....
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