Fahad HAug 28, 20193 min readReport: There’s almost no correlation between online and offline consumer conversationsOnline and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs,...
Fahad HAug 23, 20191 min readFacebook launches tool to test, preview Playable AdsPlayable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads...
Fahad HAug 20, 20191 min readMavrck acquires GroupHigh to increase its influencer search index tenfoldInfluencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
Fahad HJun 27, 20191 min readHootsuite integrates Yext Reviews into its dashboardYext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable...
Fahad HMay 28, 20196 min readHow to maximize social media traffic to your siteHow good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...
Fahad HMay 14, 20195 min read7 best social media monitoring tools for any businessPeople have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water...
Fahad HApr 8, 20192 min readIntegrate sets sights on event leads with $34M purchase of AkkrooAkkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
Fahad HFeb 28, 20191 min readIntegrate lead generation solution now works with Facebook Lead Ads campaignsIntegrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds...
Fahad HFeb 20, 20192 min readMarketers cautious about influencers’ authenticity, per new surveyInfluencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
Fahad HFeb 4, 20191 min readFacebook introduces household income targeting based on US ZIP code averagesWhy you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Fahad HJan 29, 20193 min readTwo months in, Facebook Attribution gets mixed reviewsIn November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...
Fahad HJan 23, 20192 min readLinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...
Fahad HJan 8, 20192 min readMoPub partners with Pixalate, DoubleVerify to fight in-app ad fraudMoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...
Fahad HNov 27, 20186 min read8 best online reputation management tools for your brandIf your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...
Fahad HNov 21, 20182 min readKenshoo teams up with Experian to offer third-party data for Facebook campaignsThe ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...
Fahad HNov 1, 20182 min readAgencies must now confirm client relationships before enabling Facebook Pixel and event setsFacebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
Fahad HOct 30, 20182 min readResearch firm Ipsos buys social listening platform SynthesioMarket research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of...
Fahad HOct 23, 20186 min read6 of the best social listening tools for 2019In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...
Fahad HOct 15, 20181 min readFacebook opens Audience Network SDK beta program for developers, publishersFacebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...
Fahad HOct 11, 20182 min readWill Facebook’s news aggregation feature increase engagement for local publishers?Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S....
