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Writer's pictureFahad H

Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations


Content discovery platform Outbrain

announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based recommendations.

The purchase marks the sixth acquisition for the 12-year-old company, in addition to several strategic partnerships that it says will enhance the reader experience. The company previously acquired Surphace, Scribit, Visual Revenue, Revee and Zemanta.

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