Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The...

Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention...

A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag...

Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre...

Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in...

Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad...

A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage...

Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for...

Tappx has launched a new solution for mobile app developers who don’t have a website to host app-ads.txt files. The company has set up a...

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon...

IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...

Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is the creative. It’s challenging to...

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK.  The company says the new SDK has been...

LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time...

A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of...

A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...

Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and...

Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation...

LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...

The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big...