Last fall, Optimizely announced it was moving beyond its previous role as an A/B testing company for web and mobile and would henceforth be an experimentation platform.
In this new incarnation, the platform could be used for testing any connected device, in any part of a technology stack (such as code, data flow or visual design) and for any product (e.g., email, website, mobile app, over-the-top app).
In April of last year, the San Francisco-based company bought Austin, Texas-based Experiment Engine, which offered tools for project management and reporting.
This week, Optimizely said it has now integrated Experiment Engine into its platform, which it is launching in beta as Program Management. The new capabilities, the company says, allow it to compete against an enterprise testing platform like Adobe Target.
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