AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics.
ROAS will replace the Return on Investment and Margin metrics that were previously available in Analytics. Return on ad spend metric calculates the amount of revenue earned for each dollar spent on AdWords. In Analytics the revenue is based on either e-commerce revenue and/or goal value.
Advertisers can use Target ROAS as a bid strategy in AdWords.
You’ll need to link your AdWords and Analytics accounts and have auto-tagging enabled to see data in the AdWords reports in Analytics.
ROAS as well as Revenue Per Click (RPC) data can be found in the “Clicks” report within the AdWords section under Acquisition.
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