Fahad HSep 4, 20192 min readState AGs prepare to announce antitrust investigation against Google, potentially othersA forthcoming investigation involving more than 20 states attorneys general puts further legal pressure on Google and potentially other...
Fahad HSep 4, 20195 min readWe audited Google Ad recommendations: What we learned will surprise youGoogle rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which...
Fahad HSep 4, 20193 min readYouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s contenYouTube has reached a settlement with the Federal Trade Commission and New York attorney general for allegedly violating the Children’s...
Fahad HSep 4, 20192 min readComplaint alleges that Google is circumventing GDPR with RTB personal data sharingA year ago, Brave’s Chief Policy Officer Dr. Johnny Ryan filed a complaint against Google before the Irish Data Protection Commission...
Fahad HSep 3, 20192 min readAndroid 10 (formerly Q) is rolling out for Pixel phones today, later for othersAndroid 10 (formerly named Q) begins rolling out now to Google’s Pixel phones. Non-Pixel Android devices are supposed to get the update...
Fahad HAug 28, 20192 min readGoogle moves to simplify, standardize content policies for publishersGoogle is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Fahad HAug 22, 20193 min readGoogle wants new industrywide standards to balance privacy and ads personalizationMost internet users understand the free content they consume is supported by data-driven advertising. Most people would prefer not to pay...
Fahad HAug 21, 20192 min readGoogle AdSense, AdMob rolling out system updates for preventing ad spend on invalid trafficGoogle is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It...
Fahad HAug 20, 20193 min readPiling on: State AGs intend to launch their own antitrust investigation against tech biggiesA coalition of about 12 state attorneys general is getting ready to launch an antitrust investigation of U.S. tech giants, the Wall...
Fahad HAug 16, 20192 min readGoogle integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measureIn an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive...
Fahad HAug 6, 20192 min readGoogle Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...
Fahad HJul 31, 20192 min readGoogle introduces App + Web for unified reporting in Google AnalyticsThe customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...
Fahad HJul 31, 20193 min readGoogle App campaigns expand to Discover feeds, AdMob testing ads on app loading screensMobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...
Fahad HJul 30, 20199 min readIs your martech leadership failing on SEO? ProbablySorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got...
Fahad HJul 29, 20192 min readCould hands-free smartphones change how consumers interact with brands?Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli...
Fahad HJul 29, 20192 min readGoogle swaps ‘voice search’ on Android for Google AssistantGoodbye voice search, hello Google Assistant. The company is swapping out the familiar blue and red mic in favor of its Assistant on the...
Fahad HJul 23, 20192 min readUS Justice Department to launch expansive new investigation into big tech firmsAccording to the Wall Street Journal (WSJ), The Justice Department (DOJ) is launching a new investigation into whether big tech companies...
Fahad HJul 18, 20191 min readParallel tracking for Google display ads: Mandatory as of July 31Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Fahad HJul 16, 20196 min readThree reasons PPC campaigns fail that nobody seems to care aboutGoogle “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll...
Fahad HJul 12, 20192 min readYouTube offers creators more revenue opportunitiesYouTube is introducing new monetization capabilities for creators, including Super Stickers and new tiered Channel Membership levels....
