The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the...

Advanced digital marketing requires us to go beyond what everyone else is doing and approach from new angles. One of the ways to stand...

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...

Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East...

In May 2016, Google unveiled Data Studio, a free data visualization tool that allows anyone to create reports with graphs, charts,...

LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager....

Google’s two-year-old free reporting and data visualization platform, Google Data Studio, is now generally available. Integrations and...

Roughly a month ago AP reported that Google continues to collect location data when ‘Location History’ is turned off.  The company...

Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is...

Attribution modeling allows marketers to measure the value of their campaigns across the top, middle and bottom funnel stages plus...

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...

Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...

No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...

The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...

CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...

GDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a...

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s...

A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s...

This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my...