top of page
Writer's pictureFahad H

Now emails can now stay on Google Customer Match lists indefinitely

google-adwords-red3-1920

Google has removed the expiration time for emails to remain on a Customer Match List.

Google is alerting AdWords customers when they log into their accounts that the previous 180-day limit has been removed and all customer match lists that had been set to the maximum 180 days have been automatically updated to the new “No Expiration” setting.

customer match no expiration

The change will allow advertisers to retarget customers seasonally, serve campaigns for reorders and upsells beyond 180 days, among other strategies that depend on longer cycles.

AdWords users logging in will see the following alert:

Customer Match membership duration extended


The maximum length of time a customer can stay on a Customer Match list has changed. Membership no longer needs to expire for these lists, and all lists using the 180-day maximum have been updated to the new setting.

adwords customer match no expiration

Google launched Customer Match last fall, enabling advertisers to upload existing customer email lists to target those users with ads on Google search, Gmail and YouTube.

0 views0 comments

Comments


bottom of page