We audited Google Ad recommendations: What we learned will surprise you
Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which...
Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which...
Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us...
Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape...
For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a...
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire...
Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing...
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll...
Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the...
It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it....
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking...
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic,...
When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets...
Maybe I got out of the wrong side of the bed today, but I see opportunities to call B.S. everywhere, on indiscretions large and small. So...
All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...
Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid...
Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can...
Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google’s smart...
From automobiles to television to the internet, changes in consumer social behavior drive changes in buying behavior. The reason many...
Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where...
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...