Fahad HSep 4, 20195 min readWe audited Google Ad recommendations: What we learned will surprise youGoogle rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which...
Fahad HAug 28, 20196 min readAI for small business is no longer an option. It’s a necessity.Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us...
Fahad HAug 8, 20191 min readAI and Digital Paid Media: Are PPC Managers Being Replaced?Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape...
Fahad HAug 2, 20193 min readDon’t fall for the ‘magic keyword’ trap on AmazonFor particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a...
Fahad HJul 31, 20196 min readWhy every PPC manager needs to automate moreRecently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire...
Fahad HJul 22, 20193 min readHow to use search engine marketing to build and strengthen your brandSome companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing...
Fahad HJul 16, 20196 min readThree reasons PPC campaigns fail that nobody seems to care aboutGoogle “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll...
Fahad HJul 9, 20193 min readHere’s how retailers can create powerful human connections for shoppers amid the fanfare of AmAmazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the...
Fahad HJul 1, 20194 min readNarrow is the new normal: Why expertise will help agencies survive the in-house exodusIt’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it....
Fahad HJun 26, 20191 min readThe future of search: Capturing the hearts and minds of Generation ZSearch advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking...
Fahad HJun 24, 20191 min readCreating landing pages that convertIf you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic,...
Fahad HJun 20, 20197 min readAre you on the wrong platform? Paid search vs. paid socialWhen it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets...
Fahad HJun 18, 20191 min readOligopoly? Not so fastMaybe I got out of the wrong side of the bed today, but I see opportunities to call B.S. everywhere, on indiscretions large and small. So...
Fahad HJun 18, 20193 min readTrueView audience engagement: Paid strategies to find fans and reduce wasteAll advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...
Fahad HJun 13, 20194 min readHere’s how you align marketing strategy with your customer’s journeyEveryone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid...
Fahad HJun 10, 20194 min readA look under the hood of profitable e-commerce websitesSteve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can...
Fahad HJun 3, 20191 min readGoogle’s Smart Bidding – it’s even more about the dataJoin Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google’s smart...
Fahad HMay 29, 20193 min readShopping as entertainment and how social commerce will succeedFrom automobiles to television to the internet, changes in consumer social behavior drive changes in buying behavior. The reason many...
Fahad HMay 21, 20193 min readReimagining the marketing funnel for the disrupted customer experienceMarketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where...
Fahad HMay 21, 20197 min readHow to check why PPC performance changedThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
